For the Obama Healthcare insurance administration, “March Madness” is another way to press young people — especially young men — to sign up for health care program.
Health care officers are launching another marketing campaign targeting the basketball tournaments of NCAA men's and women's college that begin this week.
Starting from Monday, Obama, some of his supporters and star athletes who back the Healthcare plan will take interviews, establish public service advertisements and use social media appeals as a deadline draws near which is on March 31.
Citing the fame of college basketball during the tournament called March Madness, the senior communications adviser of White House, Tara McGuinness said that they‘re putting on a full-court press to remind their fellow fans that there are 2 weeks left to register for quality and affordable health insurance.
The Obama's plan financing requires younger and healthier people to counterbalance the costs of older, less fit people. Many members of this key legion — sometimes called"the young invincibles" — don’t need health insurance because they don't think it is of any use to them.
The Obama Healthcare administration has tried to get to these young people through media, including a parody interview with Obama by comedian Zach Galifianakis, the Internet show host of the Between Two Ferns. Another video campaign focuses on mothers of celebrities advising young people to sign up.
The basketball tournament push includes advertisements and social media like Facebook, Twitter etc appearances starring famous basketball players and coaches.
The NCAA sets the timetables for the first round of the men's tournament on Sunday night. The women's tournament will take place on Monday.
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